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Learfield deal

zharkins

Hall of Famer
Gold Member
Jan 18, 2010
3,590
6,847
378
Bossier City, LA
All this Dooley talk made me think it may be a good time to bring up one of his deals, which has been both praised and panned over the past ten years.

If I read the latest legislative auditor’s report correctly, our $655K annual agreement with Learfield will expire June 30, 2019.

This March, ULL agreed to a similar 10 year deal with Learfield worth a minimum of $14 million, and possibly more if certain revenues were met.

That makes this football season even more important in order to maximize our value and get the largest contract possible over the next 10 years. I think ULL’s deal would be a good number for us to shoot for, but in all fairness, they have some advantages over us in local market value.

I tend to go easier on TMac than most on this board, but this could be a big win or a big fail depending on the way negotiations go.
 
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